It was destiny that two days before I left for BlogHer, Tate got a wicked stomach bug and we were using the Butt Paste on her little bum at every diaper change. As if I needed a reminder of how much I love this product. As a mom, it’s a pretty good clue when your two year old requests it during a diaper change.
At BlogHer, I got to meet and talk to Dr. George Boudreaux, the man who invented Butt Paste. We had a little chat and he told me the story of how his Butt Paste got from his little pharmacy in Louisiana to my neighborhood store.
Dr. Boudreaux was a neighborhood pharmacist. In the seventies, he started mixing up batches of cream for diaper rash for his customers. He experimented with his formula until it was perfect and word spread with local moms. One in particular took her baby to the doctor with a horrible diaper rash and her doctor sent her right over to George. She came into the pharmacy and requested some of George Boudreaux’s Butt Paste.
And the name just stuck.
He said at that point, he knew he was on to something and he decided to package it and sell it, but no one wanted to buy an unknown product with the funny name. He believed in it so much in fact, that he offered to retailers that he would buy back any product that didn’t sell and cover their shipping costs as well. They had nothing to lose and sure enough, it started to sell, albeit slowly.
Then, Al Roker mentioned Butt Paste on the Today Show and fifteen minutes later, retailers were calling, clamoring to get it into their stores. In 2004, Oprah had George on in a 5 minute segment about quirky ideas and the influx of traffic crashed the company’s website, their supplier worked for months to keep up with orders. In 2006, People.com ran an article asking what Brad Pitt and Angelina Jolie should use on Shiloh’s little bum when she had a diaper rash, readers overwhelmingly recommended Butt Paste, so George overnighted a pound of it so they could try it themselves.
And the rest, they say, is history. I laughed when my friend recommended it, and now Butt Paste is one of my favorite baby products. I also love that the brand has a sense of humor and some fantastic, funny campaigns like this:
Dr. Boudreaux was part Cajun sweetness, part savvy business man, and all delightful to talk to. He spends a lot more time with his family these days and travels to every LSU football game, he even showed me his 2007 championship ring, a gift from the LSU coach. George, I didn’t have the heart to tell you that they beat my beloved Buckeyes to get it. He still does a few appearances each year on behalf of the brand and I’m thankful that BlogHer was one of them. It was such a pleasure to meet him!
Please share a funny story in the comments here or a silly photo of you and Butt Paste on Instagram. Boudreaux would like to give one So Wonderful, So Marvelous reader a $100 Visa gift card! That will buy a whole lot of Butt Paste!
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This sweepstakes runs from 8/19/13 - 9/15/13.
Be sure to visit the Boudreaux's Butt Paste page on BlogHer.com where you can read other bloggers’ reviews and find more chances to win!